LOCATION
1226 Logan Road, Mount Gravatt
BRIEF
A more refined and distinctive brand identity that elevates Bottlemart beyond the expected liquor store. The redesign explores masculinity through weight, tactility, restraint, and confidence rather than maleness, creating a space that feels inclusive and welcoming to all. It also reimagines Bottlemart’s connection to the outdoors through the mystery, beauty, and scale of the Australian desert.
FUNCTION OF SPACE
A retail space for browsing and purchasing liquor that also creates a stronger sense of atmosphere and experience. Informed by bar design and the social rituals of drinking and gathering, it is intended to feel layered, inviting, and memorable, positioning Bottlemart as a destination rather than simply a place of convenience.
CONCEPT BOARD
BRAND RESEARCH
INSPIRATION BOARD - AUSTRALIAN LANDSCAPE
MATERIALS BOARD
MATERIALS
A) FLOORING | POLISHED CONCRETE
B) STAFF BACK OF HOUSE | MOSS WOOD FLOORING WOODCUT
C) JOINERY | CARRELE NATURE SQUARE
D) JOINERY | NATURAL TEAK LAMINEX
E) JOINERY | AZTEC BAROLO PELLE LEATHER
F) JOINERY | STAINED WEATHERED PLY LAMINEX
G) COLD ROOM GLAZING | FROSTED GLASS
PROPOSED FLOOR PLAN
CONCEPT SKETCHES
POINT OF SALE
POINT OF SALE JOINERY ELEVATION
POINT OF SALE ISOMETRIC
BACK DISPLAY
SIDE DISPLAY
JOINERY ISOMETRIC - DISPLAY SHELVES
JOINERY ELEVATION - DISPLAY SHELVES
WHAT'S AROUND THE CORNER?
COLD ROOM EXTERIOR
OVERALL SECTIONS
COLD ROOM
ART
